ESG (Environmental, Social & Governance)
Social Actions at asset level
Castellana Properties prioritises cooperation and the generation of strategic alliances to generate value in local communities.
The most significant ESG actions carried out in FY24 and implemented in all Assets are detailed below.
Una Animalá de Cariño
Portfolio ActionChildren’s workshops, storytelling, talks and video screenings were organized, and discounts and prizes were offered to educate and raise awareness among families about pet care and adoption. All this was carried out through the transversal campaign “Una Animalá de Cariño”, aimed at combating animal abandonment in its shopping centers. In the Pulguitas Store, present in all the shopping centers, Pulguitas, a giant cuddly toy symbolizing abandoned dogs, was presented.
Down Syndrome Day
VallsurWith the aim of raising awareness, informing and raising the profile of Down’s Syndrome, the shopping center joined the ‘Unmatched Socks’ campaign where, during the day, people who came in wearing unmatched socks received a yellow daisy as a sign of support.
Solidarity march
El FaroThe shopping center became the target of the walk organized by the AOEX (Oncology Association of Extremadura) together with the Hernán Cortes University Residence and the Badajoz Provincial Council, where more than 600 people registered. The shopping center supported the communication of this march by providing the space for the arrival event, decorating the space with its own furniture and installing a personalized finish line arch.
Carnival Mask Competition
Puerta EuropaDuring the Algeciras Carnival, the Education Delegation brought together all the schools in the area to spend a few days in the shopping center as an extracurricular activity where they would decorate life-size Carnival masks and have breakfast at one of our operators. Five schools in the area took part with a total of 200 students. The result was uploaded to our App where users could vote for their favorite and the winning school could win €500 worth of school supplies.
Collaboration with Las Salinas de Torrevieja
HabanerasTo help the conservation of one of the only 4 pink lagoons in the world, the main landscapes and the history of the salt lakes were painted in the center of Torrevieja. In addition, once a week 30 winners were able to enjoy a tour of the salt ponds thanks to a raffle, receiving a kg of salt from the salt ponds.
Hibuy Market
Bahía SurA sustainable fashion event was held with Hibuy Market, the online second-hand clothes shop, which promotes the circular economy by giving a second life to clothes that their owners no longer consider interesting. The shopping center launched a PopUP in which Hibuy offered for sale a large part of its clothing items, as well as other items offered for sale by the shopping center’s own visitors and members of its loyalty club.
Pop Up de Madre Coraje
Los ArcosTogether with Madre Coraje, Los Arcos inaugurated a shop of solidarity items with the aim of promoting reuse and generating resources for social purposes in Spain, Peru and Mozambique. The social organization gave visitors the opportunity to purchase a wide variety of second-hand products in excellent condition at affordable prices.
