• Carlos Guinea boasts 12 years of experience in innovation, digital transformation and new business strategy at companies such as Dia and Tendam.

• His appointment demonstrates Castellana Properties' unrelenting drive to lead the transformation of the retail sector in Spain.


Madrid, 25 April 2022. Castellana Properties, a listed company specialising in the retail sector, has appointed Carlos Guinea as the company's new Head of Innovation. In his new role, Carlos will be responsible for developing and rolling out the company’s innovation strategy and will report directly to the CEO.

Carlos boasts 12 years of experience in the areas of innovation, digital transformation and new business strategy in various markets across Europe and China, having worked for leading companies such as Dia and Tendam. He holds a bachelor's degree in Architecture from the Universidad Politécnica de Madrid, as well as several postgraduate qualifications, including an executive master's degree in strategic innovation from ESADE.

Alfonso Brunet, CEO of Castellana Properties, said: “Innovation and a drive to stay ahead of the curve have always been two of our defining qualities at Castellana Properties, and ones that we have taken to the next level over the last few years, launching unique projects such as our very own innovation programme, iCast. Carlos’ expertise in transforming leading retail companies will undoubtedly help us to continue bringing about change and to find new ways of making change part of the everyday norm for our business."

For Carlos, "heading up the innovation strategy for one of Spain's top shopping centre companies is a challenge I relish. I am eager to start working with the company’s various teams, to see how we can continue to drive change and spearhead the transformation of the sector. These are certainly challenging times, and it will take the right balance of experience, vision and courage to ensure that the company continues to provide added value for our brands and our customers."


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